Privacy policy

Last updated: December 2, 2025

PRIME COSTA SALES & RENTALS SL (“we”, “us”, “our”) operates this website and provides all services related to vehicle rentals, customer communication, and online transactions. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website, use our services, contact us, or complete a reservation.

By using our website or any of our services, you acknowledge that you have read and understood this Privacy Policy.

1. Personal Information We Collect

We collect the following categories of personal information, depending on how you interact with us:

Contact Information

Name, phone number, email address, home address, billing address, and pick-up or delivery address.

Identity and Licence Verification

Passport/ID details and driver’s licence information, as these are legally required to rent a vehicle in Spain.

Payment and Transaction Information

Payment method, card type, payment confirmation, transaction history, and deposit-related details.
We do not store full credit card numbers, as payments are securely processed by our payment providers.

Communications

Any information you voluntarily provide when contacting us by email, phone, WhatsApp, website forms, or customer support.

Device and Usage Data

Technical information such as IP address, browser type, operating system, pages viewed, time spent on the site, and cookies.

Vehicle Telematics Data (during rentals)

Some vehicles may include GPS or telematics systems that provide information such as:

  • Location and route
  • Speed alerts
  • Tire pressure
  • Fuel level
  • Diagnostic codes
  • System warnings

This data is used for safety, fleet management, theft protection, and support purposes.

We do not access any personal data stored on the vehicle’s infotainment system. If you pair a device with the car, please disconnect it before returning the vehicle.

2. How We Collect Personal Information

We collect information from the following sources:

  • Directly from you when you make a reservation or contact us
  • Automatically through cookies and website technologies
  • From payment processors when completing transactions
  • Through vehicle telematics systems during your rental
  • From third-party service providers associated with our website (such as Shopify)

3. How We Use Your Personal Information

We use your information for the following purposes:

Providing and Managing Rentals

  • Process bookings, payments, and deposits
  • Verify driver eligibility
  • Prepare and deliver vehicles
  • Communicate updates and confirmations
  • Handle accidents, support, and customer service

Improving Our Services

  • Analyse website performance
  • Improve user experience
  • Personalize content or recommendations
  • Maintain accurate records

Marketing and Communication

  • Send updates or promotions (only when legally permitted)
  • Manage communication preferences
    You may unsubscribe at any time.

Safety, Security, and Fraud Prevention

  • Verify identities and prevent fraud
  • Protect the vehicle and our business from misuse
  • Respond to theft, accidents, and emergencies
  • Comply with legal reporting obligations

Legal Compliance

We may use or disclose your information to comply with laws, court orders, or regulatory requirements.

4. How We Share Personal Information

We may share your information with:

Service Providers

Companies that help us operate our business, including:

  • Shopify (our website host)
  • Payment processors
  • IT, analytics, and cloud service providers
  • Customer communication tools

These providers only access your data when necessary to perform their services.

Legal or Safety Reasons

We may disclose information if required to:

  • Comply with law enforcement or legal processes
  • Respond to fraud, misuse, or theft
  • Protect public safety and legitimate business interests

Business Transfers

If we undergo a reorganization, merger, or sale of assets, customer information may be transferred as permitted by law.

We do not sell your personal information.

5. Vehicle Tracking and Telematics

Some rental vehicles include GPS or telematics systems. These systems may record:

  • Location
  • Speed-related data
  • Fuel and battery levels
  • Diagnostic information

We use this data to manage the fleet, locate vehicles, assist customers, and protect the rental property.
By renting a vehicle from us, you consent to this use.

6. Security and Retention

We use appropriate technical and organizational measures to protect your information.
However, no system is entirely secure, and we cannot guarantee absolute security.

We retain personal information only for as long as necessary to:

  • Provide services
  • Fulfill legal requirements
  • Resolve disputes
  • Maintain accurate financial and rental records

Retention times vary depending on the type of information.

7. Your Rights

Depending on your location (for example, if you live in the EU or UK), you may have the following rights:

  • Access your personal information
  • Request corrections
  • Request deletion of your data
  • Request a copy of your data (portability)
  • Restrict or object to certain processing
  • Withdraw consent (when processing is based on consent)

To exercise any of these rights, contact us using the details below.

We may need to verify your identity before processing your request.

8. International Transfers

Because Shopify and some service providers operate globally, your information may be transferred to or stored in countries outside your residence.
When such transfers occur, legally approved safeguards (such as Standard Contractual Clauses) are used.

9. Third-Party Websites

Our website may contain links to third-party pages (for example, social media or payment processors).
We are not responsible for their privacy practices.
Please review their privacy policies when visiting external sites.

10. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements.
The “Last updated” date will be revised accordingly.
Your continued use of our services after changes means you accept the updated policy.

11. Contact Information

If you have any questions about this Privacy Policy, wish to exercise your rights, or want to make a complaint, please contact us:

PRIME COSTA SALES & RENTALS SL
NIF: B22960207

Email: info@primecostarentals.com
Phone/WhatsApp: +34 611 338 555
Address: Carrer Abdet, 6, Callosa d'en Sarrià, 03510, Alicante, Spain

For European data protection laws, PRIME COSTA SALES & RENTALS SL is the data controller of your personal information.